Believe me when I say that Big Bad Wolf is the biggest, “baddest”, and most satisfying book sale in the world. I’ve been to BBW Cebu and BBW Manila, so I know what I’m saying. I also bought several books from their Lazada shop and the online book sales they held around two or three years ago. My BBW experiences have been equally exciting, memorable, and worthwhile.

But my biggest dream has always been to have the Big Bad Wolf team bring their book sale here in Cagayan de Oro.

Well, all the wishing, dreaming, and praying finally paid off when I found out that Big Bad Wolf’s first stop for 2024 would be CDO. I was filled with excitement and couldn’t contain my happiness when I was invited to the press conference held at The Coffee Bean and Tea Leaf SM CDO Downtown Premier last January 16.

Big Bad Wolf CDO Press Conference

The minute I walked in, I knew it was going to be one fine day. The setup was a book lover’s dream – with books spread everywhere. I immediately found some favorites – all hard-to-find titles. I wanted to hold on to them and take them all home.

Andrew Yap, Co-Founder of BBW
Andrew Yap, Co-Founder of BBW

The event was a simple and casual meet-and-greet with BBW co-founder *Andrew Yap and BBW Philippine partner Carol Chuaying. Before introducing Andrew and Carol, host Will Hsu drummed up some excitement as he told us about how Big Bad Wolf has grown from its humble beginnings in Malaysia to become the world’s largest book sale. He also mentioned all the places in the world and the country that BBW has been to, including Cebu and Manila, and then said that Big Bad Wolf will “kickstart 2024 in the best city in the Philippines – Cagayan de Oro!” [his words, not mine :)].

All the Details You Want

Big Bad Wolf CDO

I’m sure you’re all excited to find out when BBW’s doors will open to Kagay-anons, so here are details lifted from the event’s official press release. You’ll find all the information you need here.

Breaking new ground, this marks the first time BBW will bring its world-famous collection of books to the City of Golden Friendship. The event will take place at the 5th Level Event Hall, SM CDO Downtown Premier, a well-known destination in the city recognized for its welcoming atmosphere and accessibility, providing the perfect backdrop for this literary tour. From February 02, 2024 to February 18, 2024, Cagayan de Oro residents and visitors from neighboring cities alike will have the opportunity to immerse themselves in an unparalleled book-shopping experience.

The event will showcase the company’s wide array of books, novels, and everything in between. With over 2 million titles in its collection, attendees can expect to find a literary treasure trove catering to diverse tastes and interests. From timeless classics and contemporary bestsellers to niche genres and children’s literature, Big Bad Wolf’s extensive selection ensures there’s something for everyone.

What’s more, the event will also have exclusive perks and unbelievable deals that add an extra layer of excitement to those stopping by. With so many titles up for grabs, attendees can enjoy price discounts of up to 95% off on different books, collections, and series. Not only can residents of Cagayan de Oro find their next big read, but they can also enjoy them without breaking the bank.

Big Bad Wolf Manila 2019 0- PhP190
BBW Manila 2019_1
Big Bad Wolf Manila 2019 – PhP190

So, let’s summarize what you need to put on your planners and calendars:

  • Big Bad Wolf CDO will be from February 02 to February 18, 2024 (10:00am to 9:00pm)
  • It will be at the 5th Level Event Hall of SM CDO Downtown Premier
  • More than TWO MILLION titles will be displayed
  • You’ll have access to timeless classics, contemporary bestsellers, children’s books, niche genres, and many other varieties (BBW has an extensive list of self-help books and book sets)
  • You’ll enjoy up to 95% discounts on prices (I spent only around PhP2K for 8 books at BBW Manila 2019, including hardbound editions)
Carol Chuaying, BBW Philippine Partner
Carol Chuaying, BBW Philippine Partner

According to Andrew, BBW’s variety of books includes titles that you do not normally find in bookstores. Carol, on the other hand, talked briefly about their advocacy of “changing a life one book at a time”. This is one of the reasons why the team chose Cagayan de Oro as their opening salvo for 2024:

The arrival of Big Bad Wolf in Cagayan de Oro is not merely a celebration of the city’s vibrant culture and rich history but also a testament to the company’s neverending commitment to spreading the joy of reading to every corner of the globe. As book enthusiasts in the region eagerly anticipate the event, BBW promises its Cagayan de Oro tour to be a momentous occasion, fostering a deeper appreciation for literature in the region and embracing the ever-expanding community of avid readers.

Limited Edition BBW Bookmarks
“Reading is to the mind what exercise is to the body.” – Joseph Addison

So, bookworms, bibliophiles, collectors, and literature geeks, prepare your book list and get ready to book-shop at Big Bad Wolf CDO from February 02 to 18, 2024 at the Event Hall of SMDT. Don’t forget to bring your shopping bags!

Media and OL Attendees with Andrew Yap, Co-Founder of BBW and Carol Chuaying, BBW Philippine Partner
Media and OL Attendees with Andrew Yap, Co-Founder of BBW, and BBW Philippine Partner Carol Chuaying (with host Will Hsu)

For more information about Big Bad Wolf and their return to Philippine shores, check out their website and socials:




MimaiScribbles at BBW CDO Presscon
MimaiScribbles at BBW CDO Presscon

*Andrew Yap co-founded Big Bad Wolf with Jacqueline Ng. They launched the book sale in 2009. To date, BBW has been to over 30 cities and approximately 37 countries

(Some photos used are from the official PR)

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