Kathryn Bernardo and Daniel Padilla Share the Many Rewards You’ll Get When You “Don’t Pay Cash. PayMaya!”

It has been over a year since they were last seen together on-screen, but teen royalties Kathryn Bernardo and Daniel Padilla reunite for an action-packed project that sees them sharing the many perks and rewards of going cashless through PayMaya’s “BalikBayad” campaign.

Serving as a follow-up to PayMaya’s widely successful “Don’t Pay Cash. PayMaya!” campaign last year, which gave birth to a catchy video and jingle set to the tune of the hit ‘90’s Eraserheads song “Ligaya”, the “BalikBayad” campaign sees Kathryn and Daniel in action-packed scenes teaming up to beat a common foe–cash.

Onscreen love-team and real-life sweethearts  Kathryn Bernardo and Daniel Padilla share a sweet moment onstage at the official launch of PayMaya’s “BalikBayad” campaign.

Set as a typical ‘90s action movie complete with guns, goons, and even the penultimate “Pinoy kontrabida” in the form of Rez Cortez, the campaign video features the two young celebrities using the powers of PayMaya to tackle everyday transactions that are typically paid with cash, such as grocery shopping, paying bills, buying load, and online shopping, among many others.

“We’re very excited to have KathNiel representing the ‘BalikBayad’ campaign, because just as these two big celebrity icons have made a comeback for PayMaya this year, our users can  also expect something to come back – in the form of cashback – every time they use PayMaya instead of cash,” said Mark Jason Dee, PayMaya’s Growth and Marketing head.

“PayMaya is a young and fun brand and we’re definitely lucky to have collaborated with Kathryn and Daniel in this campaign, because they represent the exciting and energetic lifestyles of most of our users,” Dee added.

Filipinos can get in on the most rewarding mobile wallet experience by downloading the PayMaya app on their iOS or Android devices and using the code PAYMAYAKATHNIEL upon signing up to get an instant reward, apart from the many other cashback and discount perks they can get by being a PayMaya user.

In February alone, PayMaya users can get as much as PhP6,000 in cashback when they participate in the mobile wallet’s various promos for bills payment, buying load, paying for goods and services via QR, online shopping, and sending money, among many others.

PayMaya has also expanded the list of merchants and establishments under its PayMaya Preferred program, which gives additional cashback to users who scan to pay with PayMaya QR on top of the regular cashback that they usually receive. Some of these new partners include Landers Superstore, Mercury Drug, KFC, Robinson’s Department Store, Total Alabang and Valenzuela, and Toys ‘R Us, among many others.

KathNiel for PayMaya
Local movie and TV celebrities Kathryn Bernardo and Daniel Padilla were officially unveiled as the newest brand ambassadors for PayMaya’s “BalikBayad” campaign through an action-packed video where they battle a common foe—cash. Present during the launch were the actors who played the “villains” in real life, led by veteran actor Rez Cortez (5th from right) along with his motley band of “goons” (seated). Supporting “KathNiel” during the launch, meanwhile, were they real-life friends Dominic Roque (leftmost), Ria Atayde (2nd from right), Juan Miguel Severo (2nd from right), and Joe Vargas (rightmost). Also in the photo are PayMaya executives led by Founder and CEO Orlando Vea (4th from left), President Shailesh Baidwan (4th from right), Head of Marketing and Growth Mark Jason Dee (3rd from right), and Heidi Garayblas (3rd from left).

Bringing Back Time and Convenience

Aside from getting monetary rewards in the form of cashback every time they pay, users are also able to make more time and experience greater convenience when they use PayMaya.

With PayMaya’s virtual card, for example, users can instantly gain access to a payment card that they can easily use for online shopping and other digital payments for a faster, more efficient payment experience.

PayMaya also recently introduced the ability to transfer money from users’ PayMaya account to other bank accounts, eliminating the need to wait in line at bank branches in order to make a bank deposit.

“PayMaya users can definitely look forward to even more features and services that will give them more convenient ways to pay, as well as awesome rewards in the months to come,” Dee added.

To know more about the BalikBayad campaign and how you can get all of these exciting perks from PayMaya, visit www.paymaya.com/balikbayad or follow @PayMayaOfficial on Facebook, Instagram and Twitter.

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